Where Can We Find Art In Our Day-To-Day Lives?

After the controversial appearance of Marcel Duchamp’s “Fountain” in 1917, the world began to understand that art is not only to be found in a painting or sculpture, but rather can be made from anything around us. Later the enormous success of Pop art developed this theme. In other words, artists showed us that art is everywhere and we just need to train our eyes to see it and discover the potential in our world.

It is some time since art was exclusively the province of galleries and museums. While these remain main centers for art-lovers, the growth of street art, performance art, land art and many other innovative kinds of art have meant that it really can be something we see as we walk down the street, a part of our ordinary lives.

The world continues to change, and we become more demanding in our desire to bring some form of art to normal life. Furniture is carved or molded in unusual and creative ways, light fixtures can become works of art, while we expect a print if not an original work on many of the free walls we see on a regular basis, from our own homes to our offices to the doctor’s surgery.

Art rules our minds, it surrounds us on all sides. Going to work you can listen to a favorite piece of music through your earpieces, you can be inspired by a billboard or a piece of public art, or even recent graffiti. At lunch you may visit a gallery with a friend, or watch an art house film in the evening. One single day can include exposure to – and, if you are aware of it, appreciation of – so many different kinds of art.

Leonardo da Vinci said that there are three types of people: those who see, those who see when they are shown, those who do not see. Contemporary art tries to attract the attention of all these kinds of people, even the last type. Modern art is sometimes bright and flashy, but at the same time it is unexpected, it appears in displays we would never have thought about before.

Art is a way of finding beauty in the world, and adding a sense of joy to our lives. However it can also act as a way of dealing with the problems of existence that have bothered humanity for millennia. In a more abstract sense, it can influence the way you live and make your life itself a recognized thing of value. Somerset Maugham believed that life is an art, that every person creates a work of art just by living.

This is a powerful thing – in letting art become a part of our life and allowing it to form our lives, we can live in a world where everything can be art, or the inspiration for art, and where everyone can in some sense be an artist.

How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Surgical Steel Body Jewelry – Three Reasons Why Surgical Steel Body Jewelry is Your Best Choice

Are you interested in wearing body jewelry to give you a unique, fashionable look? If so, you should be aware of the many types that are available, and which are safest and most durable. Here are three reasons why you should put surgical steel body jewelry at or near the top of your list…

Varieties Of Body Jewelry Available

Much like traditional jewelry, body jewelry comes in many different styles, compositions, and price ranges. The most common is gold and gold plated. Solid gold, of course, is more expensive than gold plated. Organic, plastic, and glass are other types you will see.

Also popular is silver and steel. These minerals are relatively easy for jewelry craftsmen to work with, so you will find a lot of these on the market. What is important to understand is which are safest for you, your skin, and your piercings.

In general, plated pieces are the most prone to giving you unwanted skin problems and infections. You can generally tell by looking at their price tag or by asking a few simple questions. Most body jewelry costing less than five to ten dollars is plated, either with gold, silver, or steel.

Then again, some pieces crafted from glass or plastic are also in this price range, so it is best to ask before you buy. Glass and plastic are safer than plated items, but they are nowhere near as durable as those made from surgical steel, for example. We always recommend surgical steel body jewelry, especially for those on a limited budget. Here are the three main reasons why…

Surgical Steel Helps You Avoid Skin Problems

Surgical steel is a very high grade metal, and as the name suggests, it is frequently used in the medical profession where hygiene and safety are at a premium. If you buy from a reputable online source, you will get the best grade of surgical steel available.

The key is avoiding possible skin irritations and painful infections from buying plated or cheap pieces. Common sense precautions also come into play, like not letting anyone else wear your jewelry, nor borrowing any from someone else.

Reasonable Cost

You can buy body jewelry for as little as one dollar, and some pieces with precious stones run several hundred dollars. If you are on a budget, surgical steel items are ideal. Typically, you can get a durable, good looking piece for fifteen to twenty dollars.

Further, items made from this type of steel are available for any area of your body. Because it is increasing in popularity, you will find more and more selection of interesting and unique designs.

Durability

Steel is one of the most durable elements you can buy. Surgical steel is even stronger, so the item you buy will last for years.

Many other varieties of body jewelry will chip, fade, or tarnish. This is especially true with plated gold, silver, and plastic. Given their other risks, plated items in particular will not provide you any long lasting value.

Summary

Of the many varieties of body jewelry available, we recommend surgical steel as one of the safest, most economical choices. In general, you can find pieces in the fifteen to twenty dollar range, without fear of skin irritations or infections from cheaper grade metals.

Also, items made with this type of steel will last indefinitely. You can expect to own a fashionable, trendy item you can enjoy for years.

The Effects of Music and Influence on Society

Man is a social being that has has developed the usage of music from a common means of entertainment to a therapeutic tool. Music brings happiness to people, music calms people, and music can correct neurological complications.

Music is defined as an art form whose medium is sound and therefore is commonly known as an art that moves the soul. It is composed of the Pitch, rhythm, dynamics and sonic qualities of timbre and texture, It is commonly used for entertainment, but there is more to it many do not know. The appreciation of music varies from person to person, place to place or culture to culture. Your reaction to music is strongly influenced by what you are used to and your understanding of what is being song. Music can be a means of communication whereby one actually listens to the lyrics and understands what is being said in the song or just a collection of sounds put together to make a rhythm. The sounds produced by early birds can be translated to music.

Music can be used for entertainment. Here people react to it by dancing or singing along side. Music heals the soul or makes people forget of their worries. Music can also be used to remind someone of the past or worries. Here we say music provokes memories good or bad. Particular songs are attributed to particular moments or experiences in someone’s life, such that each times they listen to a song, they are reminded of of a particular event. Therefore at different times, music can stimulate excitement, relaxation, festivity, boredom, sexuality, arrogance, anger just to name a few.

Music is now used in hospitals to ease pain especially during labor, or surgery, it is used to put the mentally handicapped in a calmer situation. Two components of music are the rhythm and melody. The strength of the rhythm is enhanced by the instruments types.